Google Glass To Begin Serving Ads In The Near Future

In a recent discussion between Google and US federal regulators, the search engine company has revealed that devices like Google Glass, the Nest thermostat and even self-driving cars will most probably begin serving ads in the near future.

The first mention of this kind was present in a letter sent by Google to the Securities and Exchange Commission back in December but only surfaced yesterday.  Further plans for spending $30 billion on other products and gadgets were also revealed.  With this filling the search giant also detailed how much the term “mobile” has broadened its meaning over the last few months.

“We expect the definition of ‘mobile’ to continue to evolve as more and more “smart” devices gain traction in the market”. “For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

This shows that Google expects that in the future users to be prompted with ads and their services on devices we are not even imagining advertising implementation could be possible today. The categories that Google quoted are not just pure theoretical examples.

Last year Google bought the Nest thermostat for $3.2 billion, recently moved to a more open beta phase with its Glass Explorer program and their self-driving cars are always on the move. A new addition to the wearable niche is expected at this years Google I/O in the form of a  Android wear powered smart-watch.

Although we should add that none of these devices mentioned above actually run ads as we speak, there is no reason not to believe they will actually do at some point. It is not a secret that Google’s income relies mostly on serving ads on different platforms. Google Glass and its $1500 price tag is only a beta and once the price goes down the search giant will have to monetize using other methods: you guessed it, ads right in front of your right eye!